Financial management refers to the strategic planning, organizing, controlling, and monitoring of financial resources to achieve the objectives of an organization. It involves making informed decisions related to investments, financing, and risk management that ultimately impact the financial performance of a business.

Importance of Financial Management:

1. Helps in Decision Making:
   Financial management provides the necessary information and tools to make sound business decisions. The analysis of financial statements and performance metrics can help identify areas of improvement and opportunities for growth.
2. Ensures Financial Stability:
   Financial management helps maintain a stable financial position by managing cash flow, reducing expenses, and improving profitability.
3. Facilitates Strategic Planning:
   Financial management enables strategic planning by setting realistic financial goals and identifying the resources required to achieve them.
4. Improves Efficiency:
   Effective financial management ensures the efficient use of resources and eliminates wasteful spending, leading to increased profitability and competitiveness.
5. Mitigates Risks:
   Financial management involves managing risks through effective financial planning, risk analysis, and mitigation strategies.

In summary, financial management plays a critical role in the success of any business. It enables organizations to achieve their financial objectives, make informed decisions, and manage risks effectively. By implementing sound financial management practices, businesses can achieve sustainable growth and profitability.